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Decathlon opts for personalized logistics by Dynalogic

Dynalogic’s distinctive character is paramount

Decathlon and Dynalogic entered into a partnership for the logistic handling of large products. The goods are distributed from the brand new logistics center of Dynalogic in Breda.

As a logistics service provider Dynalogic is specialized in non-standard products. Products that need to be delivered personal and with care; anysize anytime, and anywhere. 'Personalized Logistics'is how Dynalogic defines these services.. Exactly that distinctive character is what was paramount for Decathlon to opt for Dynalogic. Both parties agreed on a long lasting collaboration. Dynalogic takes the full responsibility, for personal delivery of all larger articles from the Decathlon-assortment.

"The contract with our previous service provider expired," says Lars Rodenburg, omnichannel operations manager at Decathlon. "We started thiscontract with little experience in the logistics market. The way of delivery, however, didn’t completely match to our service policy. "

Perfect partner
With Dynallgic, Decathlon found exactly what the retailer was looking for; a specialist for a flawless handling of large items. "We have oriented on the market again and did an extensive market research. Dynalogic turned out as one of the few service providers which was able to meet our needs and requirements", continues Rodenburg. A clear, waterproof information services, both for Decathlon as for its clients, is one of those requirements. Rodenburg: "After all, only with an acurate view on the logistics process, we are able to offer our customers  adequate and complete information on the status of their order. MyDynalogic offers that View. "

Furthermore, the omnichannel operations manager omnichannel is very pleased with the way in which the orders are delivered – anywhere – to the customer; by skilled, professional and representative couriers. "Rightly so, large clients such as bol.com, cool blue and Greetz choose for Dynalogic. That creates trust", says Rodenburg.

New logistics center
The larger Decathlon items are transported from the new logistics center of Dynalogic in Breda. The storage and transhipment depot was put into use in September this year and is equipped especially for  handling larger, so-called XL and 2XL products, such as furniture, white goods and beds.

Dynalogic realized large steps to becoming market leader in the distribution of large products in the Benelux with her new establishment of 15.000 m2 and the new service 2Xlinhome which was launched last year. The brand new agreement with Decathlon again enables an extra step to realize this ambition.